Classical product development – from customer problem to your own product

The workshop series “Classical Product Development – From Customer Problem to Your Own Product” will take place from July 20 to December 7, 2026, and supports companies in systematically developing new products with a strong market orientation. Based on the participants’ individual starting point, methods are taught to effectively link customer needs, technical feasibility, and economic requirements.

As part of several workshops and accompanying hands-on sessions, participants implement their own pilot projects and directly apply the content to their companies. The goal is to develop viable product ideas based on concrete customer problems, refine them further, and derive steps toward market launch.