Digitalization of sales and marketing channels

The workshop series “Digitalization of Sales and Marketing Channels” will take place from September 16 to December 1, 2026, and supports companies in future-proofing their marketing and sales activities. It provides a fundamental understanding of digital mechanisms and demonstrates how digitalization can be strategically used to optimize target audience engagement and sales processes.

Through a combination of theory and practice, participants develop their own pilot projects with guidance from experts and directly apply the content to their companies. The goal is to define concrete measures for digital advancement and to create sustainable competitive advantages.