Marketing with a strategic foundation

The workshop series “Marketing with a Strategic Foundation” will take place in the second half of 2026 and supports companies in building effective and future-oriented B2B marketing. In collaboration with the agency DREHMOMENT, strategic fundamentals are conveyed to clearly position brands, address target groups effectively, and plan marketing activities in a structured way.

Through a combination of compact workshops and hands-on pilot projects, participants develop individual marketing strategies and implement them directly within their companies. In addition, modern AI tools are integrated to streamline marketing processes and ensure their long-term usability.